This Privacy Policy explains how Serpvision collects, uses, stores, shares, protects, and manages personal information when you visit Serpvision.net, create an account, use our SEO software platform, purchase a subscription, contact support, connect third-party services, or otherwise interact with Serpvision.
This Privacy Policy applies to Serpvision.net, the Serpvision web application, related dashboards, reports, tools, forms, emails, support channels, and any services that link to this policy.
By using Serpvision, you agree to this Privacy Policy. If you do not agree with this Privacy Policy, you should not use our website or services.
1. Who We Are
Serpvision is a web-based SEO software platform that provides tools for keyword rank tracking, SEO monitoring, site audits, competitor analysis, reporting, alerts, and related digital marketing insights.
For the purposes of this Privacy Policy, “Serpvision,” “we,” “us,” and “our” refer to the operator of Serpvision.net and the Serpvision platform.
“User,” “customer,” “you,” and “your” refer to any person or organization that visits our website, creates an account, subscribes to our services, connects third-party platforms, or otherwise uses Serpvision.
2. Information We Collect
We collect information in several ways: information you provide directly, information generated through your use of the platform, information collected automatically, information received from third-party integrations, and information processed through payment or support providers.
2.1 Account Information
When you create an account or subscribe to Serpvision, we may collect:
- Full name
- Email address
- Company name
- Job title or role
- Username
- Password or authentication credentials
- Account preferences
- Workspace or team information
- Billing country or region
- Communication preferences
We use this information to create and manage your account, provide access to the platform, communicate with you, and operate our services.
2.2 Billing and Payment Information
When you purchase a subscription, upgrade a plan, renew a plan, or make another payment, we may collect or process billing-related information such as:
- Billing name
- Billing email address
- Billing address
- Company details
- Tax identification details, if applicable
- Invoice details
- Subscription plan
- Payment status
- Transaction ID
- Payment date
- Renewal date
- Payment method type
- Last four digits of a card, where available from the payment processor
We do not intentionally store full credit card numbers, full bank account numbers, or complete payment credentials on our own servers. Payments are processed by third-party payment processors that handle payment information according to their own security and privacy practices.
2.3 SEO Project and Platform Data
When you use Serpvision, you may submit, generate, or store data related to your SEO projects, including:
- Website URLs
- Domain names
- Project names
- Target countries
- Target languages
- Target devices
- Search engines
- Keywords
- Competitor domains
- Tags and labels
- Notes and project settings
- Ranking history
- Search visibility data
- Site audit results
- Technical SEO issues
- Report configurations
- Alert settings
- Exported or generated reports
We use this information to provide the core functionality of Serpvision, including rank tracking, audits, monitoring, reporting, alerts, and analytics.
2.4 Usage and Activity Data
We may collect information about how you use Serpvision, including:
- Login activity
- Pages viewed
- Features used
- Reports generated
- Projects created
- Keywords added or removed
- API usage
- Export activity
- Account settings changes
- Team member activity
- Subscription changes
- Error logs
- Performance logs
- Device and browser information
- Approximate location based on IP address
- Date and time of activity
We use this information to operate the platform, improve performance, prevent abuse, troubleshoot issues, secure accounts, monitor usage limits, and improve user experience.
2.5 Technical Information
When you visit our website or use our platform, we may automatically collect technical information such as:
- IP address
- Browser type
- Browser version
- Operating system
- Device type
- Screen size
- Referring URL
- Pages visited
- Time spent on pages
- Clickstream data
- Session identifiers
- Cookie identifiers
- Language settings
- Approximate geographic location
- System logs
- Crash reports
This information helps us maintain security, understand product usage, improve performance, detect fraud, and troubleshoot technical problems.
2.6 Support and Communication Data
When you contact us, submit a form, send an email, use live chat, request support, or respond to surveys, we may collect:
- Name
- Email address
- Company name
- Message content
- Attachments
- Screenshots
- Support history
- Technical details related to your issue
- Communication preferences
- Feedback or survey responses
We use this information to respond to your requests, provide support, improve the platform, and keep records of communication.
2.7 Third-Party Integration Data
Serpvision may allow you to connect third-party services, such as Google Search Console, analytics platforms, or other SEO and marketing tools.
If you connect a third-party service, we may access and process data authorized by you through that service, which may include:
- Connected account identifiers
- Website property data
- Search performance data
- Search queries
- Clicks
- Impressions
- Average position
- Landing pages
- Countries
- Devices
- Date ranges
- Verification status
- Integration permissions
- Access tokens or refresh tokens
We use integration data only to provide features you request, such as importing SEO data, generating reports, combining ranking data with search performance data, and improving project insights.
You may disconnect integrations through your account settings or through the relevant third-party service where available.
3. Google API and Google Search Console Data
If Serpvision offers Google Search Console or other Google API integrations, our use and transfer of information received from Google APIs will follow applicable Google API Services User Data Policy requirements.
When you connect a Google account, Serpvision may request access only to the permissions needed to provide the requested feature.
We may use Google user data to:
- Connect your verified website properties
- Import Search Console performance metrics
- Display search performance insights
- Generate SEO reports
- Compare keyword ranking data with Search Console data
- Provide dashboard functionality requested by you
- Troubleshoot integration issues
- Maintain account security and service reliability
We do not use Google user data for unrelated advertising purposes.
We do not sell Google user data.
We do not transfer Google user data to third parties except as necessary to provide or improve user-facing features, comply with law, protect security, or operate the service through trusted service providers under appropriate confidentiality and security obligations.
We do not allow humans to read Google user data unless:
- You give us permission
- It is necessary for security purposes
- It is necessary to comply with applicable law
- It is necessary to investigate abuse
- It is necessary to provide support you requested
- The data has been aggregated or anonymized
You can revoke Serpvision’s access to your Google account through your Google account permissions or through Serpvision account settings where available.
4. Cookies and Similar Technologies
Serpvision may use cookies, local storage, pixels, tags, and similar technologies to operate the website and platform.
We may use these technologies for:
- Authentication
- Session management
- Security
- Remembering preferences
- Product analytics
- Performance monitoring
- Error tracking
- Fraud prevention
- Usage measurement
- Marketing attribution
- Improving website experience
4.1 Essential Cookies
Essential cookies are required for the website or application to function. These may be used for login, security, account access, payment flow, and platform functionality.
4.2 Analytics Cookies
Analytics cookies help us understand how users interact with our website and platform so we can improve performance, usability, and product experience.
4.3 Marketing Cookies
If we use marketing cookies, they may help us measure campaigns, understand referrals, or deliver more relevant content. Where required by law, we will request your consent before using non-essential cookies.
4.4 Cookie Controls
You can control cookies through your browser settings. Blocking some cookies may affect website or platform functionality.
Where required, we may provide a cookie banner or consent management tool that allows you to accept, reject, or manage non-essential cookies.
5. How We Use Information
We use collected information for the following purposes:
5.1 To Provide the Service
We use your information to:
- Create and manage your account
- Provide access to Serpvision
- Track keyword rankings
- Run site audits
- Monitor SEO projects
- Analyze competitor data
- Generate reports
- Send alerts
- Display dashboards
- Manage integrations
- Process exports
- Provide API access
- Deliver subscription features
5.2 To Process Payments and Manage Billing
We use billing-related information to:
- Process payments
- Manage subscriptions
- Issue invoices
- Handle renewals
- Apply taxes where required
- Prevent payment fraud
- Respond to billing questions
- Handle refunds, cancellations, disputes, and chargebacks
5.3 To Communicate With You
We may use your contact information to send:
- Account notices
- Billing notices
- Security alerts
- Product updates
- Service messages
- Support replies
- Renewal reminders
- Policy updates
- Administrative emails
- Marketing emails, where permitted
You may unsubscribe from marketing emails at any time. However, we may still send important transactional, billing, security, and service-related messages.
5.4 To Improve Serpvision
We may use information to:
- Improve product features
- Understand user behavior
- Fix bugs
- Enhance performance
- Develop new features
- Improve onboarding
- Analyze product usage
- Test interface changes
- Improve documentation and support
5.5 To Protect Security and Prevent Abuse
We may use information to:
- Detect fraud
- Prevent unauthorized access
- Monitor suspicious activity
- Enforce usage limits
- Protect accounts
- Investigate abuse
- Prevent scraping misuse
- Respond to security incidents
- Enforce our Terms of Service
- Protect our users, platform, and business
5.6 To Comply With Legal Obligations
We may use information to:
- Comply with laws and regulations
- Respond to lawful requests
- Maintain required business records
- Handle tax and accounting obligations
- Protect legal rights
- Enforce contracts
- Resolve disputes
- Cooperate with authorities where legally required
6. Legal Bases for Processing
Where applicable privacy laws require a legal basis for processing personal data, we rely on one or more of the following legal bases:
6.1 Contract
We process personal data when necessary to provide Serpvision, manage your account, deliver subscription features, process payments, provide support, and perform our agreement with you.
6.2 Legitimate Interests
We may process personal data for legitimate business interests, including platform security, fraud prevention, product improvement, analytics, customer support, abuse detection, and business operations, provided those interests are not overridden by your rights and freedoms.
6.3 Consent
We may rely on consent for certain activities, such as optional marketing communications, non-essential cookies, or connecting specific third-party integrations where consent is required.
You may withdraw consent where applicable, but this will not affect processing that occurred before consent was withdrawn.
6.4 Legal Obligation
We may process personal data where necessary to comply with tax, accounting, legal, regulatory, payment, or law enforcement obligations.
7. How We Share Information
We do not sell your personal information in the ordinary meaning of selling personal data for money.
We may share information only as described below.
7.1 Service Providers
We may share information with trusted third-party service providers that help us operate Serpvision, including providers for:
- Cloud hosting
- Database storage
- Payment processing
- Email delivery
- Analytics
- Error monitoring
- Customer support
- Security
- Authentication
- Logging
- Infrastructure
- Billing
- Tax calculation
- Product communication
These providers may process information only as needed to provide services to us and are expected to protect the information appropriately.
7.2 Payment Processors
Payment information is processed by third-party payment providers. These providers may collect and process payment details according to their own privacy and security policies.
Serpvision may receive limited payment-related information, such as payment status, invoice details, billing email, transaction ID, subscription status, and limited card information.
7.3 Team Members and Workspace Users
If you use Serpvision as part of a team, workspace, agency, organization, or company account, certain information may be visible to account owners, administrators, or authorized team members.
This may include:
- Account email
- Name
- Role
- Project activity
- Reports
- Keywords
- Connected domains
- Usage activity
- Billing access, depending on permissions
You are responsible for managing team access and permissions.
7.4 Third-Party Integrations
If you connect Serpvision with a third-party service, we may exchange information with that service as needed to provide the integration.
The third-party service’s own privacy policy and terms may also apply.
7.5 Legal and Compliance Purposes
We may disclose information if we believe it is necessary to:
- Comply with applicable law
- Respond to legal process
- Protect our rights
- Enforce our Terms of Service
- Investigate fraud or abuse
- Protect users or the public
- Prevent security threats
- Respond to payment disputes or chargebacks
7.6 Business Transfers
If Serpvision is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, user information may be transferred as part of that transaction, subject to appropriate protections.
8. International Data Transfers
Serpvision may process and store information in countries other than your country of residence.
If personal information is transferred internationally, we will take reasonable steps to protect it in accordance with applicable privacy laws. These steps may include contractual safeguards, data processing agreements, security controls, and other lawful transfer mechanisms where required.
By using Serpvision, you understand that your information may be processed in countries where data protection laws may differ from those in your location.
9. Data Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may depend on:
- Account status
- Subscription status
- Legal obligations
- Billing and tax requirements
- Security needs
- Backup schedules
- Dispute resolution
- Fraud prevention
- Product functionality
- User requests
- Contractual obligations
9.1 Account Data
We generally keep account data while your account is active. If you delete your account or request deletion, we will delete or anonymize eligible personal data within a reasonable period, unless retention is required for legal, security, billing, tax, fraud prevention, or dispute purposes.
9.2 Billing Records
We may retain billing, invoice, payment, tax, and transaction records for the period required by accounting, tax, financial, legal, and compliance obligations.
9.3 Usage Logs
We may retain usage logs, security logs, and technical logs for a limited period to protect the platform, investigate issues, detect abuse, and improve reliability.
9.4 Backup Data
Deleted information may remain in encrypted backups for a limited time until backup cycles are completed. Backup data is not actively used except for disaster recovery, security, or legal purposes.
10. Data Security
We use reasonable technical, organizational, and administrative measures to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
These measures may include:
- Encryption in transit
- Access controls
- Authentication protections
- Role-based permissions
- Monitoring and logging
- Secure hosting infrastructure
- Backup systems
- Security reviews
- Limited employee access
- Incident response processes
However, no website, software platform, network, transmission, or storage system is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your login credentials secure and for controlling access to your account, workspace, and connected integrations.
11. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information.
These rights may include:
- Right to access your personal information
- Right to correct inaccurate information
- Right to delete personal information
- Right to restrict processing
- Right to object to processing
- Right to data portability
- Right to withdraw consent
- Right to opt out of certain marketing communications
- Right to complain to a data protection authority
- Right not to be discriminated against for exercising privacy rights, where applicable
To exercise your rights, contact us at:
We may need to verify your identity before processing a request. Some requests may be limited by legal obligations, security requirements, billing records, fraud prevention, dispute handling, or technical limitations.
12. European Economic Area, United Kingdom, and Similar Regions
If you are located in the European Economic Area, United Kingdom, Switzerland, or another region with similar privacy rights, you may have additional rights under applicable data protection laws.
These may include the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to certain processing
- Request restriction of processing
- Request portability of your data
- Withdraw consent
- Lodge a complaint with a supervisory authority
Where required, Serpvision will act as a data controller for personal information related to account management, billing, website usage, support, and product communication.
In some cases, Serpvision may act as a data processor or service provider when processing data submitted by a customer on behalf of that customer’s own users, clients, or organization.
13. California Privacy Rights
If you are a California resident, you may have rights under California privacy laws, depending on whether the law applies to Serpvision and your relationship with us.
These rights may include:
- Right to know what personal information we collect
- Right to know how we use and share personal information
- Right to request deletion of personal information
- Right to correct inaccurate personal information
- Right to opt out of certain sales or sharing of personal information
- Right to limit use of sensitive personal information, where applicable
- Right not to receive discriminatory treatment for exercising privacy rights
We do not knowingly sell personal information for money. If our use of cookies, analytics, or advertising technologies is considered a “sale” or “sharing” under applicable California law, we will provide required notices and choices.
California residents may contact us at support@serpvision.net to exercise applicable rights.
14. Marketing Communications
We may send marketing emails about product updates, educational content, feature releases, offers, or company news if permitted by law.
You can unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us.
Even if you opt out of marketing emails, we may still send transactional or service-related messages, including account, billing, security, legal, and support communications.
15. Do Not Track and Global Privacy Controls
Some browsers may send “Do Not Track” signals. Because there is not always a consistent industry standard for responding to these signals, our website may not respond to all Do Not Track signals.
Where required by applicable law, we will honor legally recognized opt-out preference signals, such as Global Privacy Control, to the extent they apply to our services and technologies.
16. Children’s Privacy
Serpvision is not intended for children under 16 years of age.
We do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to Serpvision, contact us and we will take reasonable steps to delete the information.
17. Customer Data and End-User Data
If you use Serpvision on behalf of a business, agency, client, or organization, you are responsible for ensuring that you have the legal right to submit, connect, upload, or process any data through Serpvision.
You are responsible for:
- Obtaining required permissions
- Providing required notices to your clients or users
- Ensuring lawful use of connected accounts
- Managing user access
- Removing unauthorized data
- Complying with applicable privacy laws
- Responding to requests from your own clients or users where applicable
Serpvision is not responsible for the legality of customer-submitted data unless required by applicable law.
18. Data Processing Agreements
If you are a business customer that requires a Data Processing Agreement, you may contact us at support@serpvision.net.
Where applicable, a separate Data Processing Agreement may define additional terms regarding processing roles, subprocessors, security measures, international transfers, confidentiality, deletion, and audit rights.
19. Subprocessors
Serpvision may use subprocessors and service providers to operate the platform.
Subprocessors may include providers for hosting, infrastructure, payment processing, support, analytics, email, monitoring, authentication, and security.
We will take reasonable steps to ensure subprocessors protect personal information and process it only for authorized purposes.
A current list of subprocessors may be provided upon request or published separately.
20. Account Deletion
You may request deletion of your account by contacting support@serpvision.net.
Before deleting your account, we may need to verify account ownership and resolve any active billing, security, legal, or dispute-related matters.
Deleting your account may permanently remove access to projects, ranking data, reports, integrations, history, exports, and account settings.
Some information may be retained where required for legal, tax, accounting, security, fraud prevention, backup, or dispute resolution purposes.
21. Data Export
Where supported by the platform or required by law, you may request an export of certain personal data or account data.
Some data may not be exportable due to technical limitations, security restrictions, third-party licensing restrictions, confidential information, or legal limitations.
22. Third-Party Websites and Services
Serpvision may contain links to third-party websites, tools, documentation, payment providers, integrations, or external services.
We are not responsible for the privacy practices, terms, security, or content of third-party websites or services.
You should review the privacy policies and terms of any third-party service you use.
23. Public Content and Shared Reports
If Serpvision allows you to create public reports, shared dashboards, shareable links, client portals, or public exports, anyone with access to the link or permission may view the shared information.
You are responsible for controlling who receives shared links, reports, exports, and dashboard access.
Do not share confidential, personal, or sensitive information through public links unless you intend for others to access it.
24. Sensitive Information
Serpvision is not designed to process sensitive personal information such as health data, government identification numbers, financial account credentials, biometric data, precise location data, or information about children.
You should not submit sensitive personal information to Serpvision unless we specifically request it and provide appropriate safeguards.
We may delete or restrict sensitive information submitted to the platform if it is not necessary for the service.
25. Aggregated and Anonymized Data
We may use aggregated, anonymized, or de-identified information for analytics, benchmarking, research, product improvement, industry insights, marketing, and business purposes.
This type of information does not identify you personally.
We will not attempt to re-identify anonymized data except where permitted by law and necessary for security, compliance, or data integrity purposes.
26. Security Incidents
If we become aware of a security incident that affects personal information, we will investigate and respond appropriately.
Where required by law, we will notify affected users, customers, regulators, or authorities within the required timeframe.
We may also take steps such as disabling affected accounts, resetting credentials, revoking tokens, restricting access, or improving security controls.
27. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
If we make material changes, we may notify you by email, in-app notice, website notice, or another reasonable method.
The updated Privacy Policy will be posted on this page with a revised “Last updated” date.
Your continued use of Serpvision after the updated policy becomes effective means you accept the updated policy, unless applicable law requires a different form of consent.
28. Contact Us
If you have questions about this Privacy Policy, your personal information, privacy rights, data deletion, integrations, or security, contact us at:
Serpvision Support
Email: support@serpvision.net
Website: https://serpvision.net
If required by applicable law, additional contact details for our legal entity, data protection representative, or data protection officer may be provided on this page or upon request.